On December 5th , 2024, in order to strengthen international exchanges and cooperation in the culture of peace, inherit and develop modern civilization, and base ourselves in the capital, face the whole country, and serve the world. Zhao Jiaqi, Honorary Chairman of the Beijing International Peace Culture Foundation, and Li Ruohong, President of BJIPCF, signed a public welfare cultural cooperation agreement with Ms.Daiwei and the leadership team of Beijing Gehua Media Group Co., Ltd. at the China Century Altar. They will better utilize the advantages and resource channels of both sides, collaborate on innovative development, and achieve win-win development goals. Both sides will leverage their respective resources and professional advantages in various fields such as cultural exhibitions, cultural activities, creative design, and media promotion to mutually empower each other. In terms of displaying and trading cultural and artistic exhibitions at home and abroad, they will strengthen exchanges and cooperation with government agencies, important museums, art galleries, universities, associations, foundations, etc., promote cultural exchange and mutual learning between China and foreign countries, and cooperate with their own cultural activity brands such as "World Cultural Season", "Peace Garden Peace Festival", "Beijing International Photography Week", "Youth Eyes on Silk Road " International Photography Contest, and the operation of the" Rujian "Chinese Traditional Culture Digital Art IP brand. Through cooperation in creative planning, IP research and development, scene customization, derivative product development, and overseas promotion, they will comprehensively enhance the overall development. Brand connotation and consumer value, establish a project chain, product chain, and industry chain based on event branding, and continuously create a "golden business card" in the field of national and Beijing cultural activities. Both parties cooperate to carry out brand planning for the "Silk Road Cultural Experience Tour" cultural activity, based on the five functions of gathering, radiating, driving innovation, promoting communication and service guarantee of Beijing National Cultural Center. Relying on platforms such as the China Century Altar, Beijing Peace Garden Museum, and Peace Garden Community, they jointly integrate resources, organize and implement theme tourism festival cultural activities in important nodes of the "Belt&Road" city, jointly develop theme tourism cultural souvenirs, and further expand the layout of international and domestic market channels. By providing funding for creative design projects, cultivating and exchanging design talents, organizing design competitions and exhibitions, and promoting digital and intelligent innovation, we aim to enhance the utilization value and economic potential of cultural heritage.

After the visit, both parties had a discussion and exchange, and the foundation directors and the management and technical team of Gehua Media Group jointly participated in the signing activity.